(Thought Leader, Mail & Guardian) – “This is Africa” (TIA) is used in the context of what is perceived to be “African” versus “unAfrican”. For this article, unAfrican includes, but is not limited to, systems that work, clean places and timeliness. African, however, is dirty, tardy and disorganised. Even though I surround myself with Afro-optimists, I have never heard TIA used in a positive context. As such, it perpetuates negative stereotypes of Africa. TIA is used by Africans and non-Africans alike but the tones are sometimes different. For non-Africans it is said with a certain nostalgia of home and worse yet an acceptance of Africa as a place to survive to tell the tale of a unique adventure endured. Africans say it with a sense of jest or a degree of resignation of the current state of affairs. For the Africans who travel beyond the continent, there is a certain longing for their country to morph into whatever country they have been to. This makes me envious of those who have not travelled as they do not miss what they have never experienced, that is no longer the case.